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Founders Jennifer and Lisa, Our Story image

Our Story

Welcome To

Our Heart Tribe

We are on a heart-based mission to spread visible love worldwide. Our jewelry is handcrafted in Northern California, and we give back with every purchase.

Our Signature piece, a large heart, was designed to radiate love. The initial response was overwhelming. More than a conversation starter, the necklace created an opportunity for warm compliments, genuine connection, and heart-centered dialogue. Our Collective Hearts jewelry started a movement, and seemingly overnight, a heart tribe of love warriors was born.

Collective Hearts is women-founded and led. Co-founders Lisa Rueff and Jennifer Freas met serendipitously. Lisa had always felt a calling to spread love and lift people up, particularly when they're in search of answers and optimism. Jennifer was seeking a business role with purpose and looking to do something with an impact, something that would make a difference in the world. Through their shared love of quality jewelry and a desire to spread kindness and joy, they teamed up through Collective Hearts.

We've met so many incredible people along this journey, and we've appreciated every story they've shared of what our jewelry means to them, to a friend, or to a loved one. Our pieces have been a conduit for meaning, celebrations, honoring a life, and feeling close to one another. We are extremely thankful for your love and support, and for sharing your individual journeys with us.

About Us image of Collective Hearts Founder Lisa Rueff

Lisa Rueff

Lisa is on a heart-based mission to ignite more love worldwide. Her passion is connecting and empowering people to achieve their highest potential and purpose. Prior to co-founding Collective Hearts, she built a home for children in Haiti, ran a wish-granting music foundation, created the board game Sparked, and led international humanitarian retreats.

Jennifer Freas

Jennifer strives to make positive change and lead with purpose. She is passionate about jewelry, design, and her family. She has an MBA from UC Berkeley's Haas School of Business, and prior to co-founding Collective Hearts, she worked in Strategy Consulting with Rivus and Arthur Anderson and led eCommerce Marketing at Dell. In her free time, she enjoys spending time with her husband and kids and trail running on Mt Tam.

Founder Jennifer Freas, About Us image, original